Balanlı, Z., Hesapçı, Ö., Sustainability Campaigns and Consumer Involvement: Effects of Altruism, Locus of Control, and Long-Term Orientation, Ulaş Akküçük, Handbook of Research on Developing Sustainable Value in Economics, Finance, and Marketing, IGI, 2015.

Yayın Tarihi: 
Perşembe, 1 Ocak, 2015
Yayın Indexi: 
Yayın Bölümü: 
Yayın Türü: