Merdin, E., Seraj, M., “Are you involved Are you focused: The regulatory fit and involvement effects on advertisement effectiveness”, Editör(ler) Sara Rosengren, Micael Dahlen, Shintaro Okazaki, Advances in Advertising Research (Vol. IV): The Changing Roles of Advertising, Springer Gabler, 2013.

Yayın Tarihi: 
Salı, 1 Ocak, 2013
Yayın Indexi: 
Yayın Bölümü: 
Yayın Türü: