Hesapçı, Ö., Merdin, E., Görgülü, V., 'Your Ethnic Model Speaks to the Culturally Connected: Differential Effects of Model Ethnicity in Advertisements and the Role of Cultural Self-Construal', Journal of Consumer Behaviour, 15, 2, 175-185, 2016.

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Cuma, 1 Ocak, 2016
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