Baykal, B., Hesapçı Karaca, Ö., "Recommendation Matters: How Does Your Social Capital Engage you in eWOM?", Journal of Consumer Marketing, 39, 7,691-707, (17) 2022.
Araştırma Çıktıları
Baykal, B., Hesapçı Karaca, Ö., "Recommendation Matters: How Does Your Social Capital Engage you in eWOM?", Journal of Consumer Marketing, 39, 7,691-707, (17) 2022.